Blog
Notes on making US messaging work
No thought leadership. Just the things we end up explaining on the phone often enough that they are worth writing down.
Registration
A2P 10DLC registration: what actually gets you approved
A practical walkthrough of brand and campaign registration, the fields that decide the outcome, and the mistakes that cause most rejections.
July 21, 2026·9 min read
Deliverability
Your messages say delivered. So why is nobody getting them?
How carrier filtering works, what triggers it, and how to read the signals before your delivery rate collapses.
July 14, 2026·7 min read
Compliance
What a compliant SMS opt-in actually looks like
The six disclosures your call-to-action needs, the checkbox rules that trip everyone up, and how long you have to keep the evidence.
July 7, 2026·6 min read
Pricing
What an SMS actually costs in the US
Breaking down the per-segment rate, the carrier surcharge, the registry fees, and the encoding trap that quietly doubles bills.
June 30, 2026·5 min read
Talk to someone who has read the carrier rules
Tell us what you are sending, to whom, and how they consented. We will tell you honestly whether it will get approved, and what to change if it will not.